International market entry Essay Example | Topics and Well Written Essays - 2000 words

International market entry - Essay Example It is important for the various industries to market some of these devices in international market. After welcoming the commodity, it is sure that entering the market will be easy as the technology devices will be used to simplify their works in those areas. It is important to go through the marketing of the ipad 4, one of the acclaimed devices in the hospitality industry, in Italy as this represents international market entry of the commodity. The country, Italy, has been a democratic nation for 46 years now; thus, the political environment is reputable for the marketing of the product. This is from the fact that with the democracy, the government does not inhibit the citizens from purchasing products at will. Moreover, the democracy also allows the United States, the producer of the ipad, to venture into the Italian market easily and consequently have increased sales of the ipad (Fleisher, 2008, 169). The fact that the country has a well laid out judicial system is also important f or the marketing of the new ipad. This is from the fact that there is control on the decisions that powerful politicians make. An example is a politician who may talk ill of the ipad and tell people not to purchase it. Such cases are few - the concept of freedom and independence is incorporated in the Italian market. One factor that may come as a disadvantage in the marketing of the ipad is with regards to the tax tariffs that the country has. Lately, Italy has set its tariffs very high in an effort to boost its economy. With the increased tariffs, the country will have reduced imports and – consequently – the goods within the country will increase in sales. With this the standards ought to increase and make the economy of the country boost. The issue of tariffs was induced by the executive arm of the government and has been a major hindrance to the sale of products. This factor is bound to affect the marketing of the product in the country (Henry, 2009, 48). Shifting focus to the economic aspect of the country, Italy’s economy is rated eighth largest in the world. This has been effective in ensuring that the circulation of products in the country is well above average. Moreover, this means that most citizens in the country are stable thus being in a position to market the ipad. This brings down the fears that one may have when introducing the ipad into the Italian market. It is also important to understand the fact that country’s economy is not stagnant but rather on the rise from the various measures taken by the government such as increased taxation (Cohen, 2011, 68). This ensures that the citizens of the country are always up and busy to ensure that they achieve their goals while living a comfortable life. Introduction of the ipad into the market would work great to ensure that these people are always informed on the changing market trends by using the device. This acts as a positive impact on the sale of the ipad, and so there is the need to introduce it into the Italian market. The transport sector is one other factor to consider with regards to the marketing of the ipad in Italy. Italy’s economy has been stable, and ensuring infrastructure development is a key aspect in the country. Italy has well established roads that generate a huge income for the government. The fact that these roads are in great conditions ensures the

MKT DB 10 Essay Example | Topics and Well Written Essays - 500 words

MKT DB 10 - Essay Example To this extent, I have gained immense experience on how superior branding and advertising through online marketing channels help in creating new market niches within a short period. Online marketing is a fascinating segment of this project as it applies in tandem with the level of the globalization. I would like to learn on how several online marketing instruments can make can be integrated into the management system to enhance direct management decision making that pertains the consumers. This is segment is intrusting because the integration is a result of the high class flexibility of the online marketing strategies, which make it easy to mould an online platform that can address specific issues relative to a specific market niche. Studying such instruments and the whole process of integration forms the base of my urge to pursue further the marketing segment, particularly, the online one. On equal measure, the skill of understanding the essence of application of specific strategies on particular stages of the product life cycle is critical in ensuring the smooth product movement from one stage to another with an aim of realizing considerable profit margin and keeping watch of the competitors in the market. I have gained much in-depth understanding on this skill and I believe I can develop a product from the very first stage of development to the last stage of declining with the application of the relevant marketing strategies as indicated in the table that follows. This involves the creation of a new idea and extensive investments in areas of research and product development. The relevant marketing strategy in this stage involves assessment of the feasibility of the project and the anticipated target audience. In addition, the anticipated market share relative to the existing market share should be evaluated (Mackenzie, 2007). This involves the launching of the product. Since the Kick